Crosby: I'm happy in Pittsburgh

NEW YORK (AP) If LeBron James follows the big bucks to Broadway when he becomes an NBA free agent in 2010, don't expect NHL counterpart Sidney Crosby to follow him.

Crosby really has no burning desire to head to hockey hotbeds Montreal or Toronto, either. Sid the Kid from Nova Scotia is quite happy in Pittsburgh, and might be content to grow up there for many years.

"It depends on the person and the personality, what you want and what's important to you," the 21-year-old Penguins captain said. "I live a pretty simple life. I want to play somewhere people are interested in the sport and for an organization that cares. I've got a lot of that in Pittsburgh. I feel pretty fortunate to be there. It's not the biggest city, but it's a city I really like."

Crosby won't be faced with a decision until at least after the 2012-13 season upon the expiration of his current contract, a five-year extension signed in 2007.

Already the face of the NHL with endorsement deals with Reebok and others well in hand, Crosby doesn't need to head to Madison Avenue to increase his exposure. He can pick the place that makes him the happiest and gives him the best chance to win the Stanley Cup.

The Penguins reached the finals last season, Crosby's third in the league, before losing to Detroit in six games.

"Hockey is my focus," Crosby said. "If the opportunity comes and it fits, great, but I'm not setting myself up in a place because of the marketing opportunities. I want to play in the best environment hockey-wise and I feel like I have that in Pittsburgh."